Just Ask!
Today's small business marketing advice is very simple. It can be summed up in just two words: Just Ask! When it comes to referrals, just ask.
View ArticleMore Thoughts on Business Cards
Business columnist Dale Dauten once said, "It's called a pen. It's like a printer hooked straight to my brain." In a world where it may now be possible to live your life without ever uttering a word or...
View ArticleWord of Mouth Has Gone Global
Social media marketing is all the rage. TV star Charlie Sheen set a world record on March 2, 2011. He reached 1 million Twitter followers in just 25 hours and 17 minutes. Social media has influenced...
View ArticleWord-of-Mouth Has Gone Global-Part 6
Even if you use outside assistance to design and develop your social media platforms, generating fresh content remains your responsibility. No one knows more about your business than you do....
View ArticleInternet Marketing for Small Business-Part 1
Businesses have long used the Internet as a one-way communication channel to inform and educate customers about their products, prices, locations and hours. One-way communication is no longer...
View ArticleResolve To Make a Decision
Abraham Lincoln once described a general who was unwilling to make decisions under pressure as "acting like a duck that had been hit on the head." Although I've never actually observed the behavior of...
View ArticleCuriosity was Framed, Ignorance Killed the Cat
Thomas Edison said he rarely picked up an object without wondering how he could make it better. I call that the curiosity factor. Either you have the curiosity factor, or you don't. It cannot be taught...
View ArticleThe Fractional CFO Concept
The idea of fractional or part time use of a valuable resource has been around for many years. A perfect example of this concept was pioneered by the vacation real estate industry. In the 1960s, a...
View ArticleThe Fractional CFO Concept (Part 2)
Earlier this week I introduced what may have been a new concept for some small business owners and managers; the idea of fractional or part time CFO. A vacation timeshare is a useful analogy to...
View ArticleIncreasing User Buy-in of Financial Forecasts
If your primary modeling tool is Microsoft Excel and you share model projections with others, I have two secrets of success for those new to financial forecasting.
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